Keep your audience in mind
As a theater major at Florida State (Go, ‘Noles!), a storyteller, freelance writer and aspiring mystery writer, the phrase “always keep your audience in mind” has been in my brain for nearly my whole life. That idea is why debut mysteries have the body on the first page (or at least in the first couple of pages) because mystery readers—including agents and editors—have expectations. It’s why “if it bleeds it leads” became the mantra for television news. Someone decided that’s what the audience wanted. And it’s why authors at a book talk-book signing shouldn’t let their child take over the presentation. Recently I went to a book signing at an independent bookstore near my house. I like the bookstore. The owner is friendly, knowledgeable and supportive of local and regional authors. This was a pay-to-attend event, not much at $5, but still. I didn’t mind spending the money to hear an author I’ve enjoyed. Author’s books are funny, so I had high hopes that Author would be, too. But Author